How to Create Menus for your Restaurant’s Menu Screens

How to Create Menus for your Restaurant’s Menu Screens

Digital menus offer a versatile and efficient tool for businesses, enhancing both customer engagement and staff productivity. They not only vividly showcase your offerings but also effectively promote special deals, thereby improving the overall customer experience.

In this comprehensive guide, we delve into the simple process of getting your engaging content displayed on your screens.

We will discuss:

  • Techniques for crafting an appealing menu board design
  • Methods for projecting your menu board design onto the TV screen in your restaurant or café
  • Strategies for scheduling various menu boards tailored to different restaurant services

Exploring the Advantages of Digital Menu Boards Digital restaurant boards offer the ease of modifying content - simply add a new dish or remove an unavailable one. If a dish runs out, you can conveniently take it off all screens with just a few clicks.

Digital menu boards are perfect for showcasing popular dishes, providing an in-depth look at the ingredients or even the cooking process. If you're running a special offer or promotion, you can program this content to display at specific times or days, eliminating the need for manual changes.

Design and Layout Tips For Menu Screens

Clarity and Readability:

Your menu should be easy to read. Choose a font size that can be clearly seen from a distance, and make sure the color contrasts well with the background. Consider using different font sizes and styles to distinguish between sections, titles, and item descriptions.

Logical Organisation:

Organise your menu in a way that makes sense to your customers. For example, you could separate your menu into sections like appetisers, mains, desserts, and beverages. Or you can group it by meal times like breakfast, lunch, and dinner. 

Consistent Branding:

Your menu should match the overall branding of your restaurant or café. This includes using your brand's colours, typography, and logo. Your menu is a representation of your brand's identity, so make sure it's consistent.

Use High-Quality Images:

If you choose to use photos of your food, make sure they're high-quality, professionally shot images. Poor quality images can have the opposite effect and deter customers.

Highlight Special Items:

Use design elements like borders, different colours, or symbols to draw attention to special dishes, daily specials, or high-profit items.

Dynamic Content:

Digital menus allow for dynamic content. Consider using video, animations, or changing graphics to keep your menu interesting and engaging.

Less is More:

Keep your design clean and uncluttered. Too many items, images, or different colours can make your menu look messy and be hard to read.

Ease of Updating:

Make sure your menu design is flexible enough to allow for easy updates - whether it's changing dishes, adjusting prices, or adding daily specials.

How To Use Our CMS Software

To give you a quick introduction to our versatile CMS software, we've put together a succinct overview video. This video will guide you through the main features and functionalities of our user-friendly CMS software, which comes integrated with your screen. Whether you're tech-savvy or new to digital signage, this video provides a high-level snapshot of how to use our platform for creating dynamic digital menu boards. From managing content to setting up your layout and scheduling, you'll get a glimpse of the seamless process that our CMS software offers. We invite you to watch this overview video to better understand how you can make the most of your digital signage experience with our CMS software.

Schedule Menu Boards For Your Restaurant

Time-Based Scheduling 

Change your menu displays based on the time of day. For example, in the morning, you can showcase breakfast items, switch to lunch items around noon, and dinner items in the evening. This way, customers are always presented with relevant choices.

Day-Based Scheduling 

If you have special items on specific days (like Taco Tuesday or Fish Friday), schedule these to display prominently on the respective days.

Promotions and Specials 

If you have time-limited promotions (e.g., happy hour, early bird special), make sure they are highlighted on your screen during those specific hours.

Peak and Off-Peak Hours 

During busy times, showcase items that are quick to prepare to maintain kitchen efficiency. During off-peak times, promote items that may take a little longer to prepare or are higher in margin.

Customer Traffic 

Consider the typical flow of customer traffic in your restaurant. For example, if weekends are busiest, schedule your most appealing or profitable items then to maximise sales.

 Seasonality 

Adjust your menu based on seasons or holidays. Promoting seasonal dishes or festive specials can create a sense of urgency and encourage customers to make a purchase.

Remember, the goal is to show the right content at the right time to encourage purchases and improve customer satisfaction. By strategically scheduling your menu screen, you can better attract and engage your customers, ultimately driving more sales.

Buy Digital Menu Screens

In conclusion, a well-designed, carefully scheduled digital menu screen can revolutionise your restaurant or café experience, boosting sales and enhancing customer satisfaction. To begin this transformative journey, we invite you to explore our comprehensive range of Digital Menu Screens. Each is equipped with an intuitive CMS and designed to cater to a variety of restaurant needs. Whether you're a cozy café or a sprawling franchise, we have the digital solution to help streamline your operations and elevate your customer engagement.

Feel free to reach out to our expert team with any queries or to discuss which of our digital menu screens best suits your business needs

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