A digital signage window display refers to a type of advertising or informational display that is installed in a window, typically in a commercial or retail setting. It utilises digital screens and displays to showcase dynamic content such as advertisements, promotions, product information, announcements, news, or any other type of visual content. But why are businesses deciding to move away from traditional marketing methods and incorporate digital screens into their window displays? Take a look at our blog, where we discuss how and why digital displays can elevate your window display and where is best to use them.
Why Use Digital Signage In Window Displays?
Digital window displays offer several advantages over traditional static signage. Poppulo report that digital displays capture 400% more views than static displays and their recall rate is 83%, which is much higher than traditional media. This helps to build on brand recognition and makes their products and services more memorable to potential customers.
The dynamic nature of digital signage enables businesses to tailor and change their content whenever necessary. If you have an upcoming promotion and need to create some new advertising content, you can easily do that and play it on the screen - no more waiting days for your print outs to be complete!
This leads onto the cost benefits that come with investing in a digital displays. Depending on what you require, digital displays can come in various sizes, styles and designs. Our window display screens can come in sizes between 43" up until 86", and more with larger LCD Video Wall Displays. That means you can choose a screen within your budget. As it is also a much simpler process to create and edit the content in house, you will also save money on using an external graphic designer for content creation, and you wouldn't have to constantly pay out for printing services.
When To Use Window Displays?
Digital window displays can work well in any industry especially if your goals are to attract and inform potential customers. Take a look at why some industries opt into using digital window displays:
Retail Stores: Window displays serve as a powerful tool for visual merchandising, allowing retailers to showcase their products in an enticing and visually appealing manner. A well-designed display can capture the attention of passers-by and create a desire to explore the store further.
Salons: Window displays provide an opportunity for salons to showcase their expertise, creativity, and the range of services they offer. By featuring images or examples of different hairstyles, nail designs, or beauty treatments, salons can demonstrate their capabilities and attract individuals who may be interested in those services.
Restaurants & Bars: Window displays allow for restaurants and cafes to showcase their food and beverage offerings. By featuring enticing images or arrangements of dishes, desserts, or specialty drinks, they can tempt customers with the visual appeal of their menu items.
Estate Agents: Window displays allow estate agents to showcase properties that are available for sale or rent. They can display high-quality photographs, descriptions, and key details of properties, attracting the attention of potential buyers or renters who are passing by.
What Type Of Screen Do You Need For A Window Display?
When choosing a digital screen for your window display there are several factors you need to consider to ensure that you choose the correct screen.
Since window displays are exposed to natural sunlight, it's crucial to select a screen with high brightness levels. Look for displays with high nits (cd/m²) rating, ideally above 700 nits, to ensure visibility in bright environments. This will help the content remains clear and readable even in direct sunlight.
Window displays are exposed to various environmental factors such as heat, cold, moisture, and potential vandalism. Ensure that the chosen screen is designed for outdoor or commercial use and is built with durable materials to withstand these conditions. Look for displays with an IP rating that indicates resistance to dust and water.
3. Wide Viewing Angle
A digital window display requires a wide viewing angle to ensure clear visibility and readability of the content from different positions. With a wide viewing angle, people can easily see the display's content without distortion or colour shift, even when viewing from off-centre positions. This is particularly important in public areas where individuals approach the display from various angles. A wide viewing angle also prevents the image from washing out or darkening when viewed from extreme angles and facilitates group viewing experiences.
How Can You Manage The Content On Your Window Display?
The content displayed on digital signage window displays can be easily managed and updated using either a plug & play system or a networked software. For more information on the difference between Plug & Play vs Networked, take a look at our blog.
Shop our range of window digital displays and transform your storefront into an immersive visual experience.